Taking storytelling to the next level

Ira Glass of National Public Radio in the US is probably the best in the business. Until recently I hadn’t heard his show but the very smart Gary Meyer¬†opened my eyes to the man and his storytelling ability. In the video below he talks about what makes a great story, something important in every part of business and life. Without a good story you’re going to struggle with selling your product. This is how you can translate your story:

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