With nearly 30 million streaming subscribers in the U.S. alone, Netflix is one the major providers of online video entertainment. Not only do they offer a great service but they manage something that no other content provider can: the ability to combat piracy.
It’s simple, for $8,99 you get access to a ton of content including unique content such as House Of Cards and the upcoming season 4 of Arrested Development. It’s a great service (info on how to get access from outside of the US here) and interestingly it’s beating piracy as an option.
Netflix’s Chief Content Officer Ted Sarandos reports he has some evidence to back up this claim of beating piracy. In a recent interview with Stuff, Sarandos notes that BitTorrent traffic dips every time the video provider opens up shop in a new location.
“One of the things is we get ISPs to publicise their connection speeds – and when we launch in a territory the BitTorrent traffic drops as the Netflix traffic grows. So I think people do want a great experience and they want access – people are mostly honest.”
In other words, many people who previously pirated movies via BitTorrent stop doing so when Netflix becomes available. Choice is also the key to solving the piracy problem according to the Netflix CCO.
“The best way to combat piracy isn’t legislatively or criminally but by giving good options,” Sarandos says.
Good quality content at a capped price per month. All you can eat for a fixed price; what’s not to like?