I got whirled down to Durban for a brief spin in the soon to be launched Ford EcoSport, a small SUV aimed at young, sporty people. The EcoSport was originally designed in Brazil and now built in India. Ford South Africa will be importing these models directly from the subcontinent. We’re getting the second generation of the EcoSport; there are three spec levels, three engine options, two transmission choices and eight different colour choices. The name of the car is a portmanteau of Eco (economic) and Sport (lifestyle implications).
This is very much a car for the B-segment buyer (Ford Fiesta or VW Polo) looking for the SUV lifestyle and a vehicle that is more aspirational than your hatchback runaround. According to Ford the B-segment makes up 24% of yearly sales in South Africa, making this a smart move on their part. Competitors in the “B-SUV” segment include the Daihatsu Terios, Suzuki Jiminy and to some extent the Nissan Juke.