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The “enthusiasm economy”

It’s not often I post something personal on this blog but I felt now was a pretty great time to do so. The last three or four months have probably been the most amazing ever for me from a business perspective. In pure currency terms I’ve basically tripled my one companies retainer revenue while at the same time growing my second company from nothing to making more in a month than I’ve made in my best solo year. I’m not here to brag, I’m here to talk about attitude.

I’ve recently changed a lot about my attitude and bought into what I am calling the “enthusiasm economy”. Essentially it’s using enthusiasm to create something; whether it’s motivation or something more tangible. Now I’m probably starting to sound like the first chapter of “The Secret” but let me explain: I don’t believe in visualising what you want in order to manifest it: I believe in enthusiasm motivating you.

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